Redesign Rodi Classic

Established in 1967, Rodi has been the leading brand for meat products for dogs for more than 45 years. Rodi is the oldest leading brand for both freezer foods and sausages for dogs. Recently, the packaging of Rodi frozen burgers and sausages has had a complete overhaul. The look of the new packaging is authentic and contemporary. Of course, the familiar quality and the original recipe of the products have been carefully preserved!

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Autumn 2015 saw the introduction of a new product line: Raw4Dogs. Raw4Dogs (made by Rodi) is a complete food based on fresh meat inspired by the natural diet of our dog's ancestor, the wolf. The Raw4Dogs range consists of six varieties of complete raw foods. And because transparency and quality are important, the packaging has an exact description of the product's ingredients.

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Smølke Fresh Steamed Meals

There are always times when you want to spoil your dog that little bit extra. Autumn 2015 saw the introduction of a new product line: Smølke Fresh Steamed Meals. Available in five delicious flavours: chicken, lamb, fish, game (grain free) and duck. The introduction was supported by a themed website that gave people the opportunity to claim a free meal and plenty of POS material for a celebration in store.

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Smølke Vespa giveaway

This spring, consumers got the chance to win a Vespa or one of 100 Smølke Vitakraft snack packs when they purchased a bag of dog food. The promotion of this competition was supported by stickers on the packaging and by stick-and-glides, pavement sign posters, wobblers, a landing page and an online campaign. In addition, Q-music ran a radio commercial to highlight the action for two weeks.

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Smølke Puppy and Kitten packs

A new puppy or kitten at home brings along lots of fun and excitement. Because Smølke would like to help give him or her the best possible start in life, we offer a free puppy or kitten pack! Via our new, responsive landing page, those who have a young dog or cat can claim a puppy or kitten pack that they can collect from their nearest pet store.

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Designed especially for your active dog, we introduce a delicious alternative: Smølke grain-free. A new recipe without grains or gluten, based on meat, fish, egg, vegetables and fruit.

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